Road to Metcon X – NIKE celebrates 10-year Metcon anniversary
To celebrate its 10th anniversary, NIKE is re-releasing the Metcon 1 in its iconic “Banned” colorway. Michael Jordan originally made the black and red design famous in 1985, when the NBA banned his Air Jordan 1. In 2015, NIKE used the design for its “Don’t Ban Our Shoe. Beat Our Shoe.” marketing campaign 2015, after the Metcon 1 was “banned” from the CrossFit Games due to exclusive Reebok sponsorship.